Booster Cards Campaign

Booster Cards Campaign

Booster Cards Campaign

Design Direction / Branding / Team Management

Design Direction / Branding / Team Management

Challenge

Challenge

Challenge

Branding and producing a campaign that included creating a variety of collectible cards with captivating packaging, and revitalizing a local basketball court in order to engage and give back to the community.

Branding and producing a campaign that included creating a variety of collectible cards with captivating packaging, and revitalizing a local basketball court in order to engage and give back to the community.

Branding and producing a campaign that included creating a variety of collectible cards with captivating packaging, and revitalizing a local basketball court in order to engage and give back to the community.

Opportunity

Opportunity

Opportunity

Capture the Phillipines user base with custom Rivalry branded cards for exclusivity as well as rewards, while providing a tangible way for users to engage with the brand.

Capture the Phillipines user base with custom Rivalry branded cards for exclusivity as well as rewards, while providing a tangible way for users to engage with the brand.

Capture the Phillipines user base with custom Rivalry branded cards for exclusivity as well as rewards, while providing a tangible way for users to engage with the brand.

Role

Role

Role

Directed and designed all aspects of the product in collaboration with design team, configured workflows, ensured quality control, and finalized all aspects of card production.

Directed and designed all aspects of the product in collaboration with design team, configured workflows, ensured quality control, and finalized all aspects of card production.

Directed and designed all aspects of the product in collaboration with design team, configured workflows, ensured quality control, and finalized all aspects of card production.

Collectible Rewards

Collectible Rewards

Collectible Rewards

As the top Esports betting platform in the Philippines, Rivalry aimed to branch into the traditional sports scene. To boost participation, we launched vibrant and engaging collectible card packs that contained betting rewards. Players unlocked these packs by placing basketball bets, and they were shared with key partners nationw ide for unboxing and livestream events.

The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.

As the top Esports betting platform in the Philippines, Rivalry aimed to branch into the traditional sports scene. To boost participation, we launched vibrant and engaging collectible card packs that contained betting rewards. Players unlocked these packs by placing basketball bets, and they were shared with key partners nationw ide for unboxing and livestream events.

Booster Cards

Booster Packs Legendary Logo

Booster Packs Ad Assets

PH Activation Court Design Option

PH Activation Court Design Option

Back to Work

Back to Work

Back to Work