Booster Cards Campaign
Booster Cards Campaign
Booster Cards Campaign
Design Direction / Branding / Team Management
Design Direction / Branding / Team Management
Challenge
Challenge
Challenge
Produce a variety of cards, packaging, and custom basketball court.
Produce a variety of cards, packaging, and custom basketball court.
Produce a variety of cards, packaging, and custom basketball court.
Opportunity
Opportunity
Opportunity
Engage with the PH user base using custom Rivalry branded cards for exclusivity as well as rewards.
Engage with the PH user base using custom Rivalry branded cards for exclusivity as well as rewards.
Engage with the PH user base using custom Rivalry branded cards for exclusivity as well as rewards.
Role
Role
Role
Directed designers/illustrators, designed, configured workflows, quality control, and delivery of cards.
Directed designers/illustrators, designed, configured workflows, quality control, and delivery of cards.
Directed designers/illustrators, designed, configured workflows, quality control, and delivery of cards.
Collectible Rewards
Collectible Rewards
Collectible Rewards
Rivalry, the top esports betting platform in the Philippines, aimed to branch into traditional sports. To boost participation, we launched collectible card packs containing betting rewards. Players unlocked these packs by placing basketball bets, and they were shared with key partners nationwide for unboxing and livestream events.
The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.
Rivalry, the top esports betting platform in the Philippines, aimed to branch into traditional sports. To boost participation, we launched collectible card packs containing betting rewards. Players unlocked these packs by placing basketball bets, and they were shared with key partners nationwide for unboxing and livestream events.
