Rivalry is a go-to sportsbook and casino for the those born on the internet based in Toronto Canada. Since 2021, I’ve led a team of six designers, refreshed the brand with a new visual and strategic design direction, and helped bring market-specific campaigns to life across NA, LATAM, SEA, and AUS.
Rivalry, the top esports betting platform in the Philippines, aimed to branch into traditional sports. To boost participation, we launched collectible card packs containing betting rewards. Players unlocked these packs by placing basketball bets, and they were shared with key partners nationwide for unboxing and livestream events.
Rivalry’s rebrand marked a shift toward a refreshed vision that embraced VIP culture while staying true to its esports roots. The new identity blends atmospheric photography, gradient meshes, and metallic 3D icons to build a brand that feels premium but approachable. A pixelated script logo reinforces the gaming connection while remaining flexible across lockups, capturing both playful energy and elevated appeal.
Chaos Esports Club (Chaos EC) is a gaming lifestyle and multi-title esports organization. I led branding across visual identity, social media, events, merchandise, tournaments, and in-game assets. Taking a more unconventional approach than typical esports visuals, the brand stood out while building consistency, engaging fans, and establishing a distinct presence in the global scene.
Wideswing needed a bold identity that captured both the creator’s personality and the high-energy nature of Valorant content. A custom icon and wordmark were designed to strike a balance between playful and competitive, using bright colors and dynamic forms to evoke motion and momentum.
A local HVAC company needed a brand that stood out from the typical maintenance look while still feeling familiar and trustworthy. The goal was to create a clear, recognizable icon that communicates what the company does, while giving Orange Air a modern, approachable identity that sets it apart from competitors. The logo lockup maintains a industrial feel while remaining distinct, complementing the icon and reinforcing the service-focused aesthetic.
