Chaos Esports Club

Chaos Esports Club

Chaos Esports Club

Design Direction / Branding / Production

Design Direction / Branding / Production

Challenge

Challenge

After a recent rebrand, the teams’ branding felt inconsistent and lacked clear direction. It needed a fresh perspective that was both unique and recognizable.

After a recent rebrand, the teams’ branding felt inconsistent and lacked clear direction. It needed a fresh perspective that was both unique and recognizable.

After a recent rebrand, the teams’ branding felt inconsistent and lacked clear direction. It needed a fresh perspective that was both unique and recognizable.

Opportunity

Opportunity

Revitalize the brand to establish a clear identity that stands out amongst other teams, while having its own distinct personality.

Revitalize the brand to establish a clear identity that stands out amongst other teams, while having its own distinct personality.

Revitalize the brand to establish a clear identity that stands out amongst other teams, while having its own distinct personality.

Role

Role

Led and managed multiple branding projects, including visual brand oversight, social media assets, content and event branding, merchandise and player jerseys, tournament materials, in-game assets, and more.

Led and managed multiple branding projects, including visual brand oversight, social media assets, content and event branding, merchandise and player jerseys, tournament materials, in-game assets, and more.

Led and managed multiple branding projects, including visual brand oversight, social media assets, content and event branding, merchandise and player jerseys, tournament materials, in-game assets, and more.

A Simple Approach

A Simple Approach

A Simple Approach

Since the primary badge logo was too intricate for every application, we developed the "Simple Snake" icon. This alternative ensured ease of use and a clean, straightforward aesthetic across all platforms.

Since the primary badge logo was too intricate for every application, we developed the "Simple Snake" icon. This alternative ensured ease of use and a clean, straightforward aesthetic across all platforms.

Brand Guidelines

Game Icons

Game Icons

While most teams rely on generic game imagery for identification, I developed a custom iconography system. This cohesive set provides a unified visual language for every team reference, ensuring brand consistency across all graphics and branding elements.

While most teams rely on generic game imagery for identification, I developed a custom iconography system. This cohesive set provides a unified visual language for every team reference, ensuring brand consistency across all graphics and branding elements.

Game Icons

Esports Jersey

Esports Jersey

Dota Esports Jersey

Dota Esports Jersey

Dota Esports Jersey

Dota Esports Jersey

CS2 Esports Jersey

CS2 Esports Jersey

Revolutionize the Esports Look

Revolutionize the Esports Look

Most esports graphics leaned on wild textures and cluttered filler. We pivoted toward a minimalist aesthetic using serif fonts and clean imagery to stand out. This shift helped differentiate our brand and eventually influenced a broader trend of experimentation within the community.

Most esports graphics leaned on wild textures and cluttered filler. We pivoted toward a minimalist aesthetic using serif fonts and clean imagery to stand out. This shift helped differentiate our brand and eventually influenced a broader trend of experimentation within the community.

Twitter Page

Social Assets

Weapon Skins

Weapon Skins

Through a multi-year partnership with Rainbow Six Siege, we extended our brand identity directly into the game. This collaboration resulted in the release of two custom weapon skins, integrating our visual style into the player experience.

Through a multi-year partnership with Rainbow Six Siege, we extended our brand identity directly into the game. This collaboration resulted in the release of two custom weapon skins, integrating our visual style into the player experience.

Rainbow Six Siege Weapon Skin

Rainbow Six Siege Weapon Skin - Skin Shop

Rainbow Six Siege Weapon Skin - In Game

Rainbow Six Siege Weapon Skin - Second Season

Back to Work

Back to Work

Back to Work