Chaos Esports Club
Chaos Esports Club
Chaos Esports Club
Design Direction / Branding / Production
Design Direction / Branding / Production
Challenge
Challenge
Challenge
After a recent rebrand, the teams’ branding felt inconsistent and lacked clear direction. It needed a fresh perspective that was both unique and recognizable.
After a recent rebrand, the teams’ branding felt inconsistent and lacked clear direction. It needed a fresh perspective that was both unique and recognizable.
After a recent rebrand, the teams’ branding felt inconsistent and lacked clear direction. It needed a fresh perspective that was both unique and recognizable.
Opportunity
Opportunity
Opportunity
Revitalize the brand to establish a clear identity that stands out among other teams and has its own distinct personality.
Revitalize the brand to establish a clear identity that stands out among other teams and has its own distinct personality.
Revitalize the brand to establish a clear identity that stands out among other teams and has its own distinct personality.
Role
Role
Role
Led and managed multiple branding projects, including visual brand oversight, social media assets, content and event branding, merchandise and player jerseys, tournament materials, in-game assets, and more.
Led and managed multiple branding projects, including visual brand oversight, social media assets, content and event branding, merchandise and player jerseys, tournament materials, in-game assets, and more.
Led and managed multiple branding projects, including visual brand oversight, social media assets, content and event branding, merchandise and player jerseys, tournament materials, in-game assets, and more.
A Simple Approach
A Simple Approach
A Simple Approach
The goal was to reinforce Rivalry’s esports-first positioning while expanding relevance in Ontario’s regulated sports betting market. By blending entertainment with betting, we aimed to create an experience that felt like more than just another sportsbook.
The goal was to reinforce Rivalry’s esports-first positioning while expanding relevance in Ontario’s regulated sports betting market. By blending entertainment with betting, we aimed to create an experience that felt like more than just another sportsbook.
The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.
Revolutionize the Esports Look
Revolutionize the Esports Look
Revolutionize the Esports Look
The goal was to reinforce Rivalry’s esports-first positioning while expanding relevance in Ontario’s regulated sports betting market. By blending entertainment with betting, we aimed to create an experience that felt like more than just another sportsbook.
The goal was to reinforce Rivalry’s esports-first positioning while expanding relevance in Ontario’s regulated sports betting market. By blending entertainment with betting, we aimed to create an experience that felt like more than just another sportsbook.
The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.
Brand Guidelines
Branding
Branding
Game Icons
Game Icons
The approach is to keep it simple and stupid by using one clear visual executed in absurd, humorous ways. Each image balances cleverness with chaos and is designed to catch attention and spark a second look.
The approach is to keep it simple and stupid by using one clear visual executed in absurd, humorous ways. Each image balances cleverness with chaos and is designed to catch attention and spark a second look.
Game Icons
Esports Brand Video
Esports Brand Video
Motion Graphics
Motion Graphics
Branding
Branding
Sports Brand Video Shot
Sports Brand Video Shot
Sports Brand Video Shot
Storyboard/Design Treatment
Storyboard/Design Treatment
Storyboard/Design Treatment
Toronto Launch Ad
Toronto Launch Ad
Toronto Launch Ad
Lead and Design
Lead and Design
Lead and Design
Esports Brand Video Shot
Esports Brand Video Shot
Esports Brand Video Shot
Storyboard/Design Treatment
Storyboard/Design Treatment
Storyboard/Design Treatment
Social
Social
To stand out from other sportsbooks, we implemented brighter colors and a bold font to make sure our message was clear and loud.
To stand out from other sportsbooks, we implemented brighter colors and a bold font to make sure our message was clear and loud.
Rio Major CS2 Ads
Poster Ad
Ad Campaign
Ad Campaign
Weapon Skins
Weapon Skins
With numerous event coverages and varied partner campaigns, we evolved the brand while keeping it recognizable through bold visual changes. Even when core elements like color and typography weren’t used, we maintained the brand’s voice and energy to ensure consistency.
With numerous event coverages and varied partner campaigns, we evolved the brand while keeping it recognizable through bold visual changes. Even when core elements like color and typography weren’t used, we maintained the brand’s voice and energy to ensure consistency.
IEM Kato CS2 Ad
IEM Kato CS2 Ad
IEM Kato CS2 Ad
Dogie Partner Live Show
Dogie Partner Live Show
Dogie Partner Live Show
Valorant Champs Ad
Valorant Champs Ad
Valorant Champs Ad
Rivalry Merch
Rivalry Merch
Rivalry Merch
