Orange Air
Orange Air
Orange Air
Design Direction / Branding
Design Direction / Branding
A Local Brand
A Local Brand
A Local Brand
Orange Air is a local Las Vegas HVAC company in need of a fresh identity. I developed an abstract icon and lockup designed to break away from industry clichés. By leaning into an industrial aesthetic, the branding mirrors the sturdiness and reliability customers expect from their service.
Orange Air is a local Las Vegas HVAC company in need of a fresh identity. I developed an abstract icon and lockup designed to break away from industry clichés. By leaning into an industrial aesthetic, the branding mirrors the sturdiness and reliability customers expect from their service.
The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.
Brand Guidelines
Branding
Branding
Brand Guidelines
Branding
Branding
Brand Guidelines
Branding
Branding
