Rivalry Esports Betting
Rivalry Esports Betting
Rivalry Esports Betting
Design Direction / Branding / Team Management
Design Direction / Branding / Team Management
Challenge
Challenge
Challenge
Rivalry lacked personality and risked blending in as just another sportsbook.
Rivalry lacked personality and risked blending in as just another sportsbook.
Rivalry lacked personality and risked blending in as just another sportsbook.
Opportunity
Opportunity
Opportunity
To to set Rivalry apart by building a bold, internet-native brand that speaks to audiences born on the internet and combine entertainment into betting.
To to set Rivalry apart by building a bold, internet-native brand that speaks to audiences born on the internet and combine entertainment into betting.
To to set Rivalry apart by building a bold, internet-native brand that speaks to audiences born on the internet and combine entertainment into betting.
Role
Role
Role
Directed designers, set brand guidelines, workflows and ensured consistent execution that boosted brand personality company-wide.
Directed designers, set brand guidelines, workflows and ensured consistent execution that boosted brand personality company-wide.
Directed designers, set brand guidelines, workflows and ensured consistent execution that boosted brand personality company-wide.
Familiar but Refreshed
Familiar but Refreshed
Familiar but Refreshed
The brand was in need of an entire brand refresh. The old logo need to have simplified colors and better kerning so it could function better as a logo. In addition, we crafted the visuals of the brand with a personality of being “thoughtfully bizarre”, to kept both new and longtime audiences curious about what Rivalry would deliver next.
The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.
The brand was in need of an entire brand refresh. The old logo need to have simplified colors and better kerning so it could function better as a logo. In addition, we crafted the visuals of the brand with a personality of being “thoughtfully bizarre”, to kept both new and longtime audiences curious about what Rivalry would deliver next.
App Brand Assets
Branding
Branding
Brand Guidelines
Branding
Branding
Esports Brand Video
Esports Brand Video
Motion Graphics
Motion Graphics
Branding
Branding
Poster Ad
Ad Campaign
Ad Campaign
Toronto Launch Posters
Ad Campaign
Ad Campaign
Photo Manipulation
Photo Manipulation
Toronto Launch Ad
Ad Campaign
Ad Campaign
Photo Manipulation
Photo Manipulation
Dogie Partner Live Show
Partner Campaign
Partner Campaign
Live Stream
Live Stream
IEM Kato CS2 Ad
Ad Campaign
Ad Campaign
Custom Type
Custom Type
Valorant Champs Ad
Ad Campaign
Ad Campaign
Motion Graphics
Motion Graphics
Rio Major CS2 Ad
Ad Campaign
Ad Campaign
Rivalry Merch
Merch Design
Merch Design
Production
Production
