Rivalry Esports Betting

Rivalry Esports Betting

Rivalry Esports Betting

Design Direction / Branding / Team Management

Design Direction / Branding / Team Management

Brand Guidelines

Branding

Challenge

Challenge

Challenge

Rivalry lacked personality and risked blending in as just another sportsbook.

Rivalry lacked personality and risked blending in as just another sportsbook.

Rivalry lacked personality and risked blending in as just another sportsbook.

Opportunity

Opportunity

Opportunity

To to set Rivalry apart by building a bold, internet-native brand that speaks to the chronically online, while seeking to combine entertainment and betting.

To to set Rivalry apart by building a bold, internet-native brand that speaks to the chronically online, while seeking to combine entertainment and betting.

To to set Rivalry apart by building a bold, internet-native brand that speaks to the chronically online, while seeking to combine entertainment and betting.

Role

Role

Role

Set brand direction, guidelines, and workflows. Ensured consistent execution throughout all mediums that boosted company-wide brand personality.

Set brand direction, guidelines, and workflows. Ensured consistent execution throughout all mediums that boosted company-wide brand personality.

Set brand direction, guidelines, and workflows. Ensured consistent execution throughout all mediums that boosted company-wide brand personality.

Familiar but Refreshed

Familiar but Refreshed

Familiar but Refreshed

An entire company-wide rebrand was needed to strategically engage the target audience. The original logo needed simplified colors and updated kerning in order to stand out and be cohesive. In addition, we crafted the brand's personality to be “thoughtfully bizarre”, keeping both new and longtime audiences curious about what Rivalry would deliver next.

An entire company-wide rebrand was needed to strategically engage the target audience. The original logo needed simplified colors and updated kerning in order to stand out and be cohesive. In addition, we crafted the brand's personality to be “thoughtfully bizarre”, keeping both new and longtime audiences curious about what Rivalry would deliver next.

App Brand Assets

Esports Brand Video

Esports Brand Video

Launders Partnership Campaign

Poster Ad

Toronto Launch Posters

Toronto Launch Posters

Rio Major CS2 Campaign Ad

Toronto Launch Bus Wrap

Esports Campaign Ad

Valorant Champs Ad

Valorant Champs Ad

Valorant Champs Ad

IEM Kato CS2 Ad

IEM Kato CS2 Ad

Rivalry Merch

Back to Work

Back to Work

Back to Work