Rivalry 2025 Rebrand
Rivalry 2025 Rebrand
Rivalry 2025 Rebrand
Design Direction / Branding / Team Management
Design Direction / Branding / Team Management
Challenge
Challenge
Challenge
Create a new visual brand that reflects Rivalry shift in their business model to appeal to VIP and HVP bettors.
Create a new visual brand that reflects Rivalry shift in their business model to appeal to VIP and HVP bettors.
Create a new visual brand that reflects Rivalry shift in their business model to appeal to VIP and HVP bettors.
Opportunity
Opportunity
Opportunity
Build a new brand that refreshes the current brand that's more appealing to the VIP/HVP user market.
Build a new brand that refreshes the current brand that's more appealing to the VIP/HVP user market.
Build a new brand that refreshes the current brand that's more appealing to the VIP/HVP user market.
Role
Role
Role
Directed designers, set brand guidelines, created assets and ensured consistent execution of the brand refresh.
Directed designers, set brand guidelines, created assets and ensured consistent execution of the brand refresh.
Directed designers, set brand guidelines, created assets and ensured consistent execution of the brand refresh.
A New Direction
A New Direction
A New Direction
Rivalry has gone from targeting the casual bettor, to more serious and seasoned bettors that are more invested in the gambling scene. With that we need a cleaner more elevated feel in the branding. The previous branding was more playful and fun while this new direction need to feel exclusive and high end.
The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.
Rivalry has gone from targeting the casual bettor, to more serious and seasoned bettors that are more invested in the gambling scene. With that we need a cleaner more elevated feel in the branding. The previous branding was more playful and fun while this new direction need to feel exclusive and high end.
Visual Style
Branding
Branding
Branded Icons
Branding
Branding
Brand Styleguide
Branding
Branding
VCT 2026 Campaign
Ad Campaign
Ad Campaign
Branding
Branding
New Sportsbook Promotion
Ad Campaign
Ad Campaign
Branding
Branding
Usyk vs Dubois 2 Campaign
Ad Campaign
Ad Campaign
Branding
Branding
