Rivalry 2025 Rebrand
Rivalry 2025 Rebrand
Rivalry 2025 Rebrand
Design Direction / Branding / Team Management
Design Direction / Branding / Team Management
Challenge
Challenge
Create a new visual brand that reflects Rivalry's shift in their business model to appeal to VIP and HVP bettors.
Create a new visual brand that reflects Rivalry's shift in their business model to appeal to VIP and HVP bettors.
Create a new visual brand that reflects Rivalry's shift in their business model to appeal to VIP and HVP bettors.
Opportunity
Opportunity
Reinvent the current brand to reflect a more traditional casino environment, with emphasis on luxury and high end aesthetic in order appeal to the new target audience of VIP/HVP users.
Reinvent the current brand to reflect a more traditional casino environment, with emphasis on luxury and high end aesthetic in order appeal to the new target audience of VIP/HVP users.
Reinvent the current brand to reflect a more traditional casino environment, with emphasis on luxury and high end aesthetic in order appeal to the new target audience of VIP/HVP users.
Role
Role
Directed designers, set brand guidelines, created assets, and ensured consistent execution of the rebrand.
Directed designers, set brand guidelines, created assets, and ensured consistent execution of the rebrand.
Directed designers, set brand guidelines, created assets, and ensured consistent execution of the rebrand.
A New Direction
A New Direction
A New Direction
Rivalry shifted from targeting the casual bettor, to the more serious and seasoned bettors that are invested in the gambling scene. The brand needed a cleaner more elevated feel to reflect this shift. While the previous branding was more playful and fun, the new direction needed to feel exclusive and high end.
Rivalry shifted from targeting the casual bettor, to the more serious and seasoned bettors that are invested in the gambling scene. The brand needed a cleaner more elevated feel to reflect this shift. While the previous branding was more playful and fun, the new direction needed to feel exclusive and high end.
Visual Style
Branded Icons
Brand Styleguide
VCT 2026 Campaign
New Sportsbook Promotion
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