Wideswing
Wideswing
Wideswing
Logo / Brand Design
Logo / Brand Design
Challenge
Challenge
Challenge
Wideswing is a Valorant-focused content channel delivering coverage on VCT events, roster updates, and other key developments in the scene in that needed a logo and wordmark.
Wideswing is a Valorant-focused content channel delivering coverage on VCT events, roster updates, and other key developments in the scene in that needed a logo and wordmark.
Wideswing is a Valorant-focused content channel delivering coverage on VCT events, roster updates, and other key developments in the scene in that needed a logo and wordmark.
Opportunity
Opportunity
Opportunity
Bring the brand a unique logo and wordmark that struck a balance between playful and competitive by using bright colors and dynamic forms to evoke motion and momentum.
Bring the brand a unique logo and wordmark that struck a balance between playful and competitive by using bright colors and dynamic forms to evoke motion and momentum.
Bring the brand a unique logo and wordmark that struck a balance between playful and competitive by using bright colors and dynamic forms to evoke motion and momentum.
Role
Role
Role
Pitched ideas and direction for the icon and wordmark. Presented options for the client to choose from.
Pitched ideas and direction for the icon and wordmark. Presented options for the client to choose from.
Pitched ideas and direction for the icon and wordmark. Presented options for the client to choose from.
High speed, wide swing
High speed, wide swing
High speed, wide swing
Wideswing needed a bold identity that captured both the creator’s personality and the high-energy nature of Valorant content. Widesswing itself is a unique tactic used in Valorant and other fps games to peek a corner. We utilized that action as the base idea of the icon and wordmark.
Wideswing needed a bold identity that captured both the creator’s personality and the high-energy nature of Valorant content. Widesswing itself is a unique tactic used in Valorant and other fps games to peek a corner. We utilized that action as the base idea of the icon and wordmark.
The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.
