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Wideswing

Wideswing

Wideswing

Logo / Brand Design

Logo / Brand Design

Challenge

Challenge

Wideswing is a Valorant-focused content channel, delivering coverage on competitive events, roster updates, and other key developments in the scene. The channel was in need of a customized logo and wordmark that captured both the creator's personality and the high-energy nature of Valorant content.

Wideswing is a Valorant-focused content channel, delivering coverage on competitive events, roster updates, and other key developments in the scene. The channel was in need of a customized logo and wordmark that captured both the creator's personality and the high-energy nature of Valorant content.

Wideswing is a Valorant-focused content channel, delivering coverage on competitive events, roster updates, and other key developments in the scene. The channel was in need of a customized logo and wordmark that captured both the creator's personality and the high-energy nature of Valorant content.

Opportunity

Opportunity

Provide the brand with a unique logo and wordmark that strikes a balance between playful and competitive.

Provide the brand with a unique logo and wordmark that strikes a balance between playful and competitive.

Provide the brand with a unique logo and wordmark that strikes a balance between playful and competitive.

Role

Role

Presented ideas and direction for the icon and wordmark that were strategically relevant to the game of Valorant. Worked on multiple options that were presented to the client to choose from.

Presented ideas and direction for the icon and wordmark that were strategically relevant to the game of Valorant. Worked on multiple options that were presented to the client to choose from.

Presented ideas and direction for the icon and wordmark that were strategically relevant to the game of Valorant. Worked on multiple options that were presented to the client to choose from.

High speed, wide swing

High speed, wide swing

High speed, wide swing

Wideswing is a term used to describe a unique tactic used in Valorant and other fps games to peek a corner and gain an advantage. I utilized that action as the base idea of the icon and wordmark, and used bright colors and dynamic forms to evoke motion and momentum.

Wideswing is a term used to describe a unique tactic used in Valorant and other fps games to peek a corner and gain an advantage. I utilized that action as the base idea of the icon and wordmark, and used bright colors and dynamic forms to evoke motion and momentum.

The brand was in need of an entire brand refresh. The old logo needed simplified colors and kerning to function better as a logo. We also crafted visuals with a “thoughtfully bizarre” personality, to kept both new and longtime audiences curious about what Rivalry would deliver next.

Back to Work

Back to Work

Back to Work