Ad Campaigns
Ad Campaigns
Valorant VCT Kickoff
Valorant VCT Kickoff
Ad Campaign
Ad Campaign
Ad Campaign
Ask
Ask
Ask
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Approach
Approach
Approach
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Outcomes
Outcomes
Outcomes
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Social Assets
Email Headers
Email Headers
Social / Ad Assets
Site Thumbnails and Icons
Wardell Partner
Wardell Partner
Ad Campaign
Ad Campaign
Ad Campaign
Ask
Ask
Ask
Launch a partner campaign with Valorant pro Wardell to promote Rivalry’s sports betting platform. The idea was to use a "sports playbook" style to highlight his in-game tips and connect his gameplay breakdowns with betting.
Launch a partner campaign with Valorant pro Wardell to promote Rivalry’s sports betting platform. The idea was to use a "sports playbook" style to highlight his in-game tips and connect his gameplay breakdowns with betting.
Launch a partner campaign with Valorant pro Wardell to promote Rivalry’s sports betting platform. The idea was to use a "sports playbook" style to highlight his in-game tips and connect his gameplay breakdowns with betting.
Approach
Approach
Approach
Leaned heavily into a "chalkboard" teaching vibe. I designed custom typography and gritty textures to match Wardell's analytical playstyle, while ensuring the visuals still fit within the core product's brand guidelines.
Leaned heavily into a "chalkboard" teaching vibe. I designed custom typography and gritty textures to match Wardell's analytical playstyle, while ensuring the visuals still fit within the core product's brand guidelines.
Leaned heavily into a "chalkboard" teaching vibe. I designed custom typography and gritty textures to match Wardell's analytical playstyle, while ensuring the visuals still fit within the core product's brand guidelines.
Outcomes
Outcomes
Outcomes
Rolled out a complete package of digital, social, and video ad assets that successfully merged a custom, gritty aesthetic with established brand standards.
Rolled out a complete package of digital, social, and video ad assets that successfully merged a custom, gritty aesthetic with established brand standards.
Rolled out a complete package of digital, social, and video ad assets that successfully merged a custom, gritty aesthetic with established brand standards.
Product Banner
Digital Ad
Social / Ad Assets
Twitch and Digital Ads
RIO Major
RIO Major
RIO Major
Ad Campaign
Ad Campaign
Ask
Ask
Ask
Design a localized campaign for the RIO Major inspired by Rio's vibrant urban art scene. It needed to connect with live attendees and online viewers while keeping the Rivalry betting CTA fun, easy, and clear.
Design a localized campaign for the RIO Major inspired by Rio's vibrant urban art scene. It needed to connect with live attendees and online viewers while keeping the Rivalry betting CTA fun, easy, and clear.
Design a localized campaign for the RIO Major inspired by Rio's vibrant urban art scene. It needed to connect with live attendees and online viewers while keeping the Rivalry betting CTA fun, easy, and clear.
Approach
Approach
Approach
Researched local Brazilian street art to nail the visual style. The main challenge was balancing this heavy, colorful stylization with Rivalry's brand identity so the core message and CTA didn't get lost in the artwork.
Researched local Brazilian street art to nail the visual style. The main challenge was balancing this heavy, colorful stylization with Rivalry's brand identity so the core message and CTA didn't get lost in the artwork.
Researched local Brazilian street art to nail the visual style. The main challenge was balancing this heavy, colorful stylization with Rivalry's brand identity so the core message and CTA didn't get lost in the artwork.
Outcomes
Outcomes
Outcomes
Delivered Social, OOH billboards (print and digital), Web Ads, and CRM assets. Successfully bridged local culture with the product, driving a clear bump in Rivalry's brand awareness both on the ground and online.
Delivered Social, OOH billboards (print and digital), Web Ads, and CRM assets. Successfully bridged local culture with the product, driving a clear bump in Rivalry's brand awareness both on the ground and online.
Delivered Social, OOH billboards (print and digital), Web Ads, and CRM assets. Successfully bridged local culture with the product, driving a clear bump in Rivalry's brand awareness both on the ground and online.
Billboard Ad
Social / Ad Assets
Video Overlays
Social / Ad Assets
