Development & Animation
Development & Animation
The Rivalry
The Rivalry
Animation & Storyboarding
Animation & Storyboarding
Animation & Storyboarding
Ask
Ask
Ask
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Approach
Approach
Approach
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Outcomes
Outcomes
Outcomes
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Social Assets
Email Headers
Rivalry Token Animations
Rivalry Token Animations
Animation & Storyboarding
Animation & Storyboarding
Animation & Storyboarding
Ask
Ask
Ask
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Drive awareness and betting engagement for the Valorant Champions Tour (VCT) Kickoff. The campaign needed five variations: localized versions for the Americas, EU, APAC, and CN, plus one global version.
Approach
Approach
Approach
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Built a scalable, multi-region asset system based strictly on Rivalry brand guidelines. I leveraged recognizable in-game characters to grab fans' attention while keeping the betting incentives and call-to-action front and center.
Outcomes
Outcomes
Outcomes
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Delivered targeted Social Media, Google Ads, Meta Ads, Landing Pages, and CRM assets. The campaign successfully hit all brand standards and drove engagement across four global regions.
Email Headers
